Mexico Accuses Adidas Cultural Appropriation Footwear Design
Mexico’s government is seeking compensation from Adidas, accusing the sportswear giant of cultural appropriation for launching a new shoe design strikingly similar to traditional Indigenous footwear known as huaraches.
Background
The new Adidas Oaxaca Slip-On, created by US fashion designer Willy Chavarria with Mexican heritage, has sparked strong backlash from officials in Oaxaca. They claim no authorization was given by the Indigenous community behind the original design in Villa de Hidalgo Yalalag.
Official Statements
Mexico’s President Claudia Sheinbaum emphasized the importance of compensation and compliance with heritage laws. She highlighted the trend of big companies appropriating ideas and designs from Indigenous communities.
Adidas has agreed to meet with Oaxaca authorities following the accusations.
Reactions and Legal Actions
Oaxaca state governor criticized Adidas for using cultural expressions that provide identity to communities. The National Institute of Indigenous Peoples plans to legally challenge the design. Mexican Deputy Culture Minister Marina Nunez confirmed discussions with Adidas regarding restitution.
Industry Impact
The controversy reflects a pattern of major brands using unauthorized Indigenous designs. Handicrafts are vital to Mexico’s economy, providing jobs for half a million people and contributing significantly to GDP.
Implications
Local artisans like Viridiana Jarquin Garcia express concern over losing traditional craftsmanship to cheap imitations. The issue raises questions about cultural respect and economic impacts on Indigenous communities.
Adidas and designer Chavarria have yet to comment on the allegations.
Closing Thoughts
The dispute underscores the complexities of cultural appropriation and the need for ethical considerations in the fashion industry. It prompts reflection on the intersection of art, heritage, and commerce in a globalized world.
Source: Al Jazeera and news agencies